100% Pure New Zealand Tourism marketing campaign

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Hi. Hope I've posted on the proper board. I'm an academic at AUT. I'm doing some research on the impacts of the 100% Pure NZ tourism campaign. I'm not trying to show that NZ is or is not 100% pure. I am looking for examples of when someone (person/business/govt, etc) was exposed to this branding slogan and then became convinced of the need to be/act/function in a more pure way than they were before. Thanks in advance. Chas